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Asia Pacific Business Travellers Vote for Emirates

(ForImmediateRelease.Net) DUBAI, U.A.E., 16th September 2007 – Emirates’ leadership in the industry is not lost on its Asia-Pacific travellers, who have voted the airline the “Best Middle East/African Airline” for the fourth time in a row.

The airline received the accolade from Business Traveller Asia-Pacific at its Annual Travel Awards 2007 held in Hong Kong recently. Over 300 leaders from the travel trade industry attended the glittering gala dinner in conjunction with the 25th anniversary of the publication. The awards were presented by Guest of honour Ms Marina Mahathir, ICAAP (International Congress on AIDS in Asia and the Pacific) Liaison of The AIDS Society Asia Pacific.

Mike Simon, Emirates’ Divisional Senior Vice President Corporate Communications said: “We are delighted to receive this award, which is a vote of confidence from business travellers and our customers in the Asia-Pacific region. It’s timely, as we have recently unveiled our enhanced inflight products that maximise personal space onboard and provide an incredible choice of inflight entertainment. These innovations not only demonstrate our commitment to provide the best air travel experiences, but also sharpen our competitive edge in long-haul travel.”

In June this year, Emirates introduced an enhanced version of its First Class private suites; lie-flat massage seats in Business Class; and Economy Class seats with extra legroom; across its new Boeing 777 fleet. The airline’s cutting-edge ice [information, communication and entertainment] Digital Widescreen system, features many more firsts in the airline industry – including unique wireless handset controllers in premium classes that allow passengers to select entertainment, seat positions, lighting and massage functions. The personal digital widescreen LCD touch screens are amongst the largest in the skies at 23” in First Class; 17” in Business Class; and 10.6” in Economy.

Emirates offers passenger services to 10 countries in the Asia Pacific region – Greater China, Japan, Korea, Singapore, Thailand, Malaysia, Indonesia, Philippines, Australia and New Zealand – with a total of 208 flights every week.

The Business Traveller Asia-Pacific survey was conducted between May and July 2007 with poll forms distributed to magazine subscribers, who travel frequently not just within the region but around the world. Readers voted for the best travel industry service providers in over 40 categories.

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